Because every project is unique, we maintain a holistic approach to strategy, design, and execution projects. As needed, we’ll tap into a broad range of capabilities to deliver impactful work for courageous clients.
Product Concepting and User Experience
From the initial spark of an idea through final release, we work closely with you on all aspects of the design and development of your product. Whether it’s a paper prototype, a fully realized product, or any stage in between, our teams keep your product goals and audience front and center.
We believe in the power of design to clearly communicate a plausible and inspiring vision of the future. When that vision is supported by thorough research and innovative insights, it has the power to remove hurdles, drive consensus and motivate behavior change. We offer engaging and customized deep dives on subjects and sectors that demonstrate significant opportunities for advancement and innovation. Past session topics include autonomous vehicles, AI, VR, wearables, healthcare, entertainment, educational technology, and machine learning.
Strategy and Communications
We help you build the foundation to tell your story and turn your vision into reality. Great products can get to their intended audience faster through effective marketing language, naming, brand identity, pitch decks and development plans. We’ve delivered this work to clients in both single-day workshops and extended engagements.
Data Visualization and System Thinking
Combining visual storytelling with data can help people understand your strategy. iF creates compelling infographics that provide new insights, and user interfaces that simplify the customer experience. Our method invites you to test thinking and challenge assumptions at each stage so that the end result drives the most effective impact.