Donation Innovation

in partnership with Intuit, the Bill & Melinda Gates Foundation and Guidestar

iF developed an app prototype to improve the donation chain.

The Challenge

Turn casual donors into great givers

How can we get the right information into the hands of givers so they make more informed choices and reward the best nonprofits?

The solution

Inform donations at the right moment

We tested a concept with hundreds of users, then developed an app prototype that would help them identify great nonprofits working on the causes they care about.

EARLY PROTOTYPE: This video shows the basic version of the prototype that we used to test our hypothesis. Hundreds of users tried it and liked it.

Rapid prototyping: Our collaboration with Intuit resulted in an exciting concept that has the potential to improve giving for everyone. Watch Intuit’s recap.

Impact by the numbers

beta participants
nonprofits interviewed
donor experiences evaluated
prototype developed with intuit

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