We designed Chronicle, a prototype app that turns every week into a story by blending data from phone, social media and the world nearby.
A brand campaign sans campaign
Our challenge was to extend, enhance and promote BlackBerry — not through a traditional digital campaign — but by creating a new product experience that would resonate with users and create brand buzz.
An experience called “Chronicle”
In a matter of weeks, we turned two concepts into high fidelity visualizations, assessed their feasibility and authored detailed functional specs. With a couple of clicks, anyone with a BlackBerry would be able to create and share gorgeous life blogs.
Impact by the numbers
- Concepts in 27 days
- Customer journey
- Actionable concepts