We are designers We are dreamers We are producers We are futurists We are strategists We are builders We are thinkers We are simplifiers We are researchers We are artists We are inventors

iF is a tight-knit team of curious, creative, analytical people committed to revealing insightful truths, bringing clarity to the complex and developing novel ways to tackle tough problems.

Michael Dix

Managing Partner / co-founder

Michael Dix

Managing Partner / co-founder

Michael enjoys finding the beauty in a problem and addressing it in simple ways. When he and Greg Amrofell founded iF in 2010, Michael built on his experience establishing an Internet venture in China, running a new practice at Siegel & Gale and solving product and marketing challenges at Microsoft. Michael is particularly devoted to music, wine, tennis, two nonprofit boards and, most of all, to his partner Denise and their magical little son Nathaniel.

Little known fact

Michael has played in the World Series of Poker main event – twice.

Greg Amrofell

Partner / co-founder

Greg Amrofell

Partner / co-founder

Greg’s penchant for mentoring not only shows itself through leadership of five practice areas at iF–Health, Technology, Education, Social Impact, and Core–but also in coaching his daughter’s soccer team and urging the Honey Badgers tennis team to victory. He is iF’s consummate motivator and champion of great work. Away from the office, Greg plays tennis, reads, follows soccer, and goofs around with his kids Amelia and Luke.

Ideal Jeopardy! category

West Wing Plot Lines

Shelley McIntyre

Principal

Shelley McIntyre

Principal

Innovation and communication are the common threads in Shelley’s diverse professional life. She’s worked in commercial radio, higher education, virtual reality hardware, streaming media, consumer software, improv theater, search engines and mobile advertising. After five years at iF leading envisioning and product development projects, Shelley stepped into a new role, heading up operations, marketing, and HR. She loves Seattle, visual art, daring theater, fabric arts, and equality for all.

Quote

“The breezes at dawn have secrets to tell you. Don't go back to sleep.” - Rumi

Chris Shannon

Principal

Chris Shannon

Principal

Chris brings a torrent of tech experience to iF. Prior to joining the studio, he spent more than a decade at both Apple and Microsoft inhabiting a wide variety of roles, including finance manager, buyer, and product manager for Microsoft’s Windows and Robotics businesses. He leads a team of iFsters whose love for baseball, and frustration with the Seattle Mariners, rival his own. Bonus: Chris is a superhero when it comes to Excel skills.

Proudest moment

When his daughter was chosen “Citizen of the Year” by her fellow kindergarteners.

Greg Martinez

Principal

Greg Martinez

Principal

Greg’s professional claims to fame, prior to iF, include managing logistics for The Carter Center’s election observation missions overseas, and driving design for the Xbox 360 controller for Microsoft. He is a synthesizer of data, master of details, and proponent of process, which makes him the perfect lead for iF’s Incubation practice. Greg loves to travel just about anywhere on the planet, but Asia is his continent of choice.

Special ability

Greg is skilled at reading tea leaves – of data.

Stephen Jablonsky

Creative Director

Stephen Jablonsky

Creative Director

From NBC to NYU, Stephen has amassed 20 years of experience as a groundbreaker in designing and building innovative interactive experiences. Pre-iF, he built an installation in Switzerland for Laurie Anderson and produced, edited, and animated “Postcards from Tora Bora,” which premiered at the Tribeca Film Festival. A long-time professor of digital media and leader of teams, he serves iF clients with immersive storytelling on screens of all sizes.

Super hero name

Javelin Sky

Shawn Abe

Finance Intern

Shawn Abe

Finance Intern

Before coming to iF, Shawn worked as both a valet and a frozen yogurt jockey. He preferred the yogurt gig. He is definitely a very cool customer. In fact, he has been described by colleagues as a “silent assassin.” Of course, those visiting iF HQ need not fear – this is simply because he is ruthlessly efficient, often accomplishing tasks before they’ve even been assigned.

Little known fact

Handles an Instagram account with his twin sister that has 1,000 followers -- and belongs to their bunnies.

Jeremy Beasley

UX Director

Jeremy Beasley

UX Director

Jeremy honed his data analysis, engineering, and product management skills at Apple, Google, and Bing Mobile before making a grand entrance at iF. He loves taking on prototyping problems and always keeps users’ needs front and center. Around the iF office, Jeremy is known to retreat into his “focus cave” to stare intensely at his screen, emerging hours later with the solution to a complicated UX strategy conundrum.

Strangest hobby

“Quantified self-tracking.” Jeremy collects data on almost everything he does, hoping to detect patterns.

Avery Bell

Senior UX Designer

Avery Bell

Senior UX Designer

Avery’s excellent poker face comes in handy during user research. She likes to read people and understand their behavior – whether they’re actively solving problems or on autopilot – so transitioning to UX design was a logical next step at iF. After years as a strategy and research producer, she studied Human-Computer Interaction and Design at UW. When designing tools that enhance the lives of actual humans, she’s an ace in the hole.

Little known fact

By age 12 was a certified SNUBA diver. Yes - SNUBA.

Savannah Bergeron

Senior Designer

Savannah Bergeron

Senior Designer

An earlier meaning of the word “illustrator” is "one who enlightens," which describes Savy perfectly. She brings to iF thorough knowledge of data design and visualization as well as branding. Savy is an award-winning designer with a passion for illuminating solutions to problems with brilliant visual communication. Enlightening indeed! As was the empowering experience of learning to snowboard as an adult.

Fun Fact

Savy turned down an opportunity to represent WA in the Pizza Hut Olympics.

Seth Blackman

Director, Health

Seth Blackman

Director, Health

Seth was attracted to iF’s high stakes / high impact projects, in alignment with his experience as a professional poker player. He’s honed strong storytelling and production management skills thanks to past lives as a freelance journalist and location manager. Seth’s recent work has focused on the transformative power of data in global health in even the most remote locales. Out of the office, Seth loves traveling to faraway destinations and has mastered the art of sleeping on red-eye flights.

Quote

“Quotation is a serviceable substitute for wit.” - W. Somerset Maugham

Andy Buffelen

Office Assistant

Andy Buffelen

Office Assistant

As our ever-busy office assistant, Andy combines skateboarding dexterity, video game reflexes, and an extensive background in theater production to keep iF running smoothly. A Seattle native, he has experience wrangling engineers and designing spaces for maximum efficiency. Andy keeps his inspiration levels high by surrounding himself with talented artists of all kinds.

Quote

“Be like water, my friend.” - Bruce Lee

Marilyn Charlat Dix

Operations Assistant

Marilyn Charlat Dix

Operations Assistant

Marilyn is an accomplished artist who has explored many mediums and exhibited on both sides of the country. Her work – according to one critic – “leaps to unexpected life in another dimension,” which is a skill she also brings to iF’s event planning. Marilyn is inspired by the natural environment of Seattle, and we’re inspired by her ability to create a beautiful meal with the barest of palettes (whatever’s in the fridge).

Fun fact

Created sandcast mirrors and sold them at craft shows in the 1960's.

Ilona Chebotareva

Producer

Ilona Chebotareva

Producer

If you have five hours to spare, ask Ilona about math reform. A passionate supporter of education and the arts, Ilona puts her mathematics degree to use at Intentional Futures through education research, analysis, and presentation. Before coming to iF, she studied everything she could find, sold violins at a music store, and made up songs about traditional Ukrainian food.

Little known fact

Can come back from a parry with a solid high-line riposte.

Kristenelle Coronado-Kaiser

Senior Designer

Kristenelle Coronado-Kaiser

Senior Designer

Kristenelle is a fan of Harry Potter, and a wizard in her own right when it comes to information design and kerning. She may not have attended Hogwarts, but she did hone her skills as a typographer, presentation designer, product designer, and all-around visual magic-maker in New York City. When she’s not casting spells for clients, she’s cuddling with her chubby chihuahua sidekick.

Quote

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” - Steve Jobs

Rich Crandall

Director, Education

Rich Crandall

Director, Education

Rich has a penchant for Post-it notes, keeping them on hand for whenever an idea might appear or re-surface a new way. A maestro at facilitating workshops that generate new ideas, he’s been a lecturer at Stanford’s d.school for the last eight years. Among Rich’s proudest professional achievements is his work in the Learning Mindsets and Skills field, helping leaders embrace a more human-centered and prototype-driven approach – and make it stick.

Little known fact

Rich is a fan of treasure hunts and books that feature them, like Masquerade and The Clock without a Face.

Michael Diederich

Director, Social Impact

Michael Diederich

Director, Social Impact

Whether it’s the year and a half he spent studying shampoo lather at Procter & Gamble, or his time uncovering consumer insights for Microsoft Windows, Michael is driven to rinse away assumptions and let the core truth shine. Michael joined iF to take research down a new path, closely merging research with key decision-making in business and product strategy by providing timely, useful (or should we say manageable?) insights.

Little known fact

Rowing is addictive to Michael, as it requires pinpointing a detail that’s not quite right, fixing it, and starting again.

Alex Grinberg

Producer

Alex Grinberg

Producer

After graduating with a degree in Physics from Lewis & Clark College in Portland, Alex put educational programming in motion at Oregon Museum of Science & Industry. She then went to Thailand to teach college-level Kinetics to rowdy teens. Since Alex made the move to iF, she has consistently demonstrated her ability to stay calm under pressure and thrive in the space where analytical thinking and creativity collide.

Fun fact

Alex can come up with a fascinating podcast reference for any topic of conversation.

Priya Gupta

Senior Producer

Priya Gupta

Senior Producer

Whether holding the door open for a stranger or tackling a global health issue, Priya is a born helper. She graduated from the University of Southern California with a degree in international relations and business, interned for several NGO’s, and spent a year raising awareness and funds for high-quality surgical work in war-torn regions. At iF, Priya helps various teams with her impressive research skills, gift for making connections, and passion for global development.

Fun fact

Priya loves music, and likely spends more money on concerts than food.

Rosie Heffernan

Senior Designer

Rosie Heffernan

Senior Designer

At home, Rosie enjoys sewing and crocheting. At iF, she weaves together beautiful and engaging interactive experiences. After majoring in Graphic & Motion Design and many years of illustrating comics, Rosie crafted her early career at game companies and video production shops. She is now an integral part of the iF fabric, deftly handling project management, animation, virtual reality video, and digital product work for various clients.

Little known fact

Rosie designed a mission patch for NASA.

Scott Holden

Director, Technology

Scott Holden

Director, Technology

A 19-year veteran in product development at Microsoft, Scott loves helping transform clients’ businesses with innovative technologies that achieve real customer impact. He skate skis, snowboards and telemarks and as an avid photographer prints captured images on paper, canvas, and metal. Here at iF, Scott leads the Technology practice area with the characteristic intensity he brings to all his passions, in the office or out and about.

Little known fact

Successfully biked the RSVP (Ride Seattle to Vancouver and Party) and RAMROD (Ride Around Mount Rainier in One Day).

Kyle Kelly

Associate Director

Kyle Kelly

Associate Director

Though Kyle had childhood dreams of becoming architect, he started his career in Business Development at Merrill Lynch. Prior to joining iF, he imagined, designed, and helped build the future of ecommerce in the Zappos "Big Bet" group. Here at iF, Kyle’s experience comes together beautifully as he melds the worlds of strategy and design to solve big challenges. We give him a pass on his cheerful but chronic whistling.

Fun Fact

Kyle draws inspiration from E:60 documentaries on ESPN about triumph through perseverance.

Lyle Klyne

UX Designer

Lyle Klyne

UX Designer

Lyle has a practical set of goals at iF: to identify meaningful problems, figure out what questions to ask about them, and answer those questions with smart, functional, and beautiful design. He’s prepared well for this mission, from studying UX to making music with computers. On weekends you can find him building things and hanging out with his dog Elsa.

Fun Fact

Lyle enjoys learning about sea creatures with bizarre habits, like the plainfin midshipman.

Aaron Lewis

Senior Designer

Aaron Lewis

Senior Designer

Talk about a well-built career. Aaron started out as an architect before spending several years as an art director and designer for sustainable architecture magazines in Chicago. This makes him an ideal fit for our office within the most sustainable commercial property on Earth – the Bullitt Center. Aaron brings to iF award-winning design chops, towering social media skills, and a solid foundation in brunching.

Little known fact

Is an instagram star!

Jennifer Lyman

Director

Jennifer Lyman

Director

Before joining the iF team, Jennie earned her J.D. from Stanford Law School and went on to represent global media and nonprofit clients as a practicing lawyer. She also published four novels, including a Truman Award Nominee. Jennie enjoys the fact that our HQ is “grocery store adjacent” and brings top-shelf ingredients to iF as a storyteller, project lead, investigator and scrutinizer. Note: She likes cracking codes – not knuckles.

Fun fact

Jennie interned for The Late Show with David Letterman.

Ryoko Molenkamp

Executive Assistant

Ryoko Molenkamp

Executive Assistant

In a previous job as tour guide, Ryoko travelled to remote islands, snorkeled, and ate incredible French food. She may not get to explore the South Pacific like she used to, but these days Ryoko does get to do what she does and loves best: help people! Calendaring and reading others’ moods are just a couple of the many skills Ryoko adds to the iF team.

Proud moment

Seeing her kids learn new words and tricks.

Victor Moreno

Designer

Victor Moreno

Designer

After a career in the print industry doing everything from letterpress to bindery, Victor went back to school to get even more knowledgeable about graphic design. Now he puts his experience to great use to create inventive designs for clients. Victor is a stealth Crossfitter, has proofread more flyers than anyone you know, and once pulled an all-nighter with his wife to make a pigeon costume for their daughter. When not at iF, you’ll find Victor outside.

Quote

“When someone shows you who they are, believe them the first time.” - Maya Angelou

Kristin Powers

Associate Director

Kristin Powers

Associate Director

A salt collector, desk dancer, and seven-year educational technology veteran, Kristin’s favorite job before iF was working on games and software to teach struggling students how to read and do basic math. No wonder she has a passion for education, growth mindsets and instructional design. She seasons iF teams with her user-centered vision of innovation in technology, and fresh mango with black flake salt.

Little known fact

An expert doodler, Kristin invented the game Collabradoodle.

Steven Riker

Operations Manager

Steven Riker

Operations Manager

A dancer, gamer, and gadget guy, Steven comes to iF by way of Tiffany, Starbucks, and Apple. He swims around in spreadsheets, manages payroll and benefits, and helps iFsters and clients focus on producing great work. Drawn to iF by the learning opportunities and breadth of projects, Steven knows more than any other iFster about corn (yes, corn) and its role in our nation’s plethora of processed food.

Little known fact

Spent six amazing months travelling Europe.

Gretchen Schmidt

Finance & Ops Manager

Gretchen Schmidt

Finance & Ops Manager

Despite debilitating fear and an initial lack of mountain-ready skills, Gretchen conquered Schleyer trail at Whistler after years of courageous effort. In a similar spirit, she truly enjoys helping people with numbers and enabling them to push past tough obstacles and achieve goals of their own. Her math skills and admirable persistence help keep iF on track and aiming high.

Quote

“He who wishes to secure the good of others has already secured his own.” - Confucius

Zoë True

Senior Producer

Zoë True

Senior Producer

Zoë loves mountain vistas and new perspectives. When it comes to the beauty of working hard while doing good, her career provides a sweeping view. For the Peace Corps in Morocco, she taught women’s health in a Berber village. Later, Zoë managed vaccine development programs at PATH and rounded out her hands-on work with two master’s degrees. When not helping iF clients make a positive impact, Zoë is often on the trail, enroute to another stunning lookout.

Little known fact

Choreographed a Beyoncé dance with her research team to celebrate a love of agricultural data.

Rosie Verba Mauer

Administrative Assistant

Rosie Verba Mauer

Administrative Assistant

Growing up in Ohio’s snow belt, young Rosie aspired to a career in meteorology. After graduating from Ohio University, she spent three years harnessing elemental chaos in another field, planning a flurry events and weddings. Since then, Rosie has earned a Master’s in Management and brought her gale force organizational skills and passion for details to iF. We appreciate her reliable calm in the face of any storm or challenge.

Proud moment

Launched a successful women's networking and social group that brought together creative and inspiring professionals.

Chris Walker

Director

Chris Walker

Director

A wine aficionado fascinated by the elements of terrior, Chris has professional roots in environmental engineering. He’s uncorked multiple degrees at the University of Washington, including two Masters and a PhD. At iF, you’ll find him at the intersection of people, science, and technology, as he writes, unearths market trends, and savors his role as strategy consultant as if it were an exceptionally good Bordeaux.

Strangest hobby

Chris enjoys trimming and edging his lawn – the cleaner and more precise, the better.

Ken Warman

Director, Health

Ken Warman

Director, Health

Over the course of his career, Ken has tackled many complex, global projects for “Fortune 50” companies and small Bay Area start-ups across a range of sectors including finance, manufacturing, retail and – most recently – global health. Ken gets fired up when the discussion turns to innovation and systems thinking. At iF, he enjoys tackling old global problems in new ways, in pursuit of the best possible outcomes.

Little known fact

In the aftermath of Katrina, Ken helped rescue stranded animals in New Orleans.

Beth Wesche

Senior Producer

Beth Wesche

Senior Producer

With coffee as constant companion, Beth joined iF to delve into the unfamiliar. This comes naturally, perhaps because – with a Foreign Services Officer parent – she spent her childhood moving among far-flung countries. Or maybe it’s thanks to her work with the Science Café program, training scientists to talk about their work – in public. Beth has also applied her pluck to communications policy at the Aspen Institute. Wherever she roams, Beth is always well caffeinated and up for adventure.

Quote

“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” - Anais Nin