In 2015, DocuSign owned most of the eSignature space. The API economy, however, threatened their position. By integrating a company’s API into their product, developers connect that company to new audiences not accessible via traditional marketing approaches. New competitors to DocuSign were capitalizing on this trend, scooping up market share as they went.
To protect and grow DocuSign’s bottom line, Chief Marketing Officers Brad Brooks reached out to Intentional Futures. “I hired iF because developers were a very different kind of customer, and DocuSign needed to reimagine itself from an outside-in perspective to really do the job right.”
We uncovered what it takes to be a developer-first company and serve developers in ways that work for them. Since then, DocuSign overhauled their developer engagement program, redesigned their website to better serve developers, and saw the number of DocuSign API integrations increase dramatically.