Opportunities to incorporate data into our decision making are growing every day. iF embarked on a quest to show a vision for the future for a small, medium, and large business as they each use data analytics in new and surprising ways to make daily business decisions. iF worked with the Cloud & Enterprise team at Microsoft to produce two videos that show the future of business powered by intelligent systems. We show a “day in the life” of 3 businesses: a farm, a distributor, and an ice cream shop using business analytics to make decisions. To fully communicate the vision we added narration and re-edited to create a new story.
iF produced two videos that show how combining data, the cloud, and machine intelligence leads to smarter, more proactive decisions. Seeing data analytics at work in unfamiliar places helps us to see its potential in a new light. In one vision a farmer and the farms around her publish their data to the cloud so it is discoverable. In another vision the ice cream shop owner uses social and sentiment analytics to create new flavor combinations.