Organizations need to understand and take advantage of complex, fast-changing markets in order to compete. Company leaders who try to do this learning on their own quickly find that it takes an immense amount of time and results in “lumpy understanding” that prevents swift and concerted action. Intentional Learning sessions are powerful tools for companies get up-to-speed quickly across the ever-changing matrix of technologies and industries that impact their work. And just as important, they can help a diverse set of people within an organization establish a common knowledge base, which lets them work together to interpret what the learning means for their company, products, and goals.
Intentional Learning is the result of a thousand hours of research on one subject. Leveraging our storytelling expertise, we arm leaders with the knowledge, frameworks, and first-hand perspective they need to more effectively guide their strategy and investments. In just 2 to 4 intense hours, someone can go from knowing little about a space to developing a concrete understanding of what’s happening, what it means for them, and what they should do about it.
Though each investigation is tailored to an organization’s needs, we always begin by “shaking the trees” – examining hundreds of relevant products, interviewing subject-matter experts, and creating the scaffolding necessary for the evaluation of a market, a technology, and its impact.
Simplifying a market into its fundamental components allows us to then layer complexity back in, generating insights and predictions based on key trends, emerging products, and market opportunities. Our final outputs take a number of different forms based on what a client needs, including research reports, demo-intensive workshops, ideation sessions, or custom interactive websites.