A team from Intentional Futures fanned out at the Seattle Interactive conference and came back inspired. Here’s our recap of a few notable sessions.
How UX Can Help Make a More Inclusive Environment for the Tech Industry
Speaker: Todd Bennings, Product Designer, Starbucks
Back to Nature: Curing Open Office Noise
Writing for Doing, Not Reading: The UX Writer’s Role
A crucial yet often overlooked component of user experience (UX) design is language, like the text in a button or an onboarding flow. Without clear language, companies risk negatively impacting the customer experience. Effective UX writing starts by identifying a company’s voice and tone. As a company, who are you to your customer–a mentor, or their best friend? However you answer that question, make sure the language you use throughout your product reflects it. Once you’ve done that, focus on the Three Pillars of UX Writing:
Be purposeful: Focus on what matters to your customers and offer useful paths. Help customers understand how to fix a problem, instead of simply stating what’s wrong. Say “Enter your email,” instead of “An email address is required.”
Be concise: Make every word and punctuation mark audition for placement in your product. Eliminate filler text (“Save changes?” vs. “Would you like to save changes?”) and use essential punctuation only.
Be conversational: Help customers grasp everything on the first pass while staying true to your company’s voice and tone. If your voice is that of an encouraging personal stylist, try something like, “It’s on sale–high five!”
0.5 Billion Reasons Your Company Needs an Augmented Reality Strategy
Speaker: Andy Sheppard, CEO & Cofounder of 8ninths
In the recent past we’ve witnessed three revolutions: desktop computing, internet, and mobile computing. Andy Sheppard, co-founder and CEO of 8ninths, says the next revolution is augmented and virtual reality. Business analysts agree with him, with many predicting that VR & AR will constitute a $108 billion dollar industry by 2021. AR is predicted to take the bulk of these profits: $83 billion (2016 Digi-capital).
So why are so many people betting on this technology? There have been some success stories like Pokemon Go, which brought in $1B and garnered 40% of users’ time for top Android apps. The proliferation in AR and VR devices in the past few years also helps; companies like Apple and Google are releasing developer tools to make building AR apps easier.
According to Sheppard, the reason for widespread adoption for AR is that it gives you super powers:
- Super Sight: Integrated sensors will allow you to see new wavelengths such as infrared and UV light. Sensors will provide better wayfinding
- Super Memory: Everything can be recorded, indexed and stored. Your website can be integrated with mobile cameras, like drones
- Super Hearing: This is already here: Google’s New ‘Pixel Buds’ Offer Real-Time Translation
- Super Learning: People can see through your eyes, opening new doors for real-time collaboration and rapid learning
- Super Bodies: Prosthetics + exoskeletons
- Super Presence: You’ll have the ability to be in many places at once. Control avatars. There are real implications for the notion of truth with this one: Radiolab – Truth Trolls
- Super Empathy: Real-time analysis of your emotional state. Real-time lie detection through pupillometry
- Super Knowledge: Using AI to recognize objects, patterns
There are many open questions around how this technology will work and also what implications it will have. Will you be even more bombarded with content and ads? What new data will we collect and how will we make sense of it? We’re excited to see where AR is going.