As the world emerges from COVID-19, global challenges are at the forefront of business leaders’ minds. Many are left grappling with myriad issues and expanded expectations of their companies. From climate change, DEI and social justice, to economic inequality, worker safety and related issues, leaders are looking for guidance in addressing key questions as they lead their businesses into a future propelled by change and opportunity:
- Which issues should we lean into and how can doing so drive innovation for our business?
- How do we deliver on the aspirations and public commitments we’re making while boosting performance and driving long-term profitability?
- How can we operationalize our purpose across the entire organization and the stakeholder ecosystem in which we operate?
- How can we attract and retain top talent, customers and partners in this new environment?
- What standards should we hold ourselves accountable to now, and how do those standards influence our interactions with employees, customers, partners and others?
Addressing these challenges requires an expanded business approach to establish alignment around key priorities, drive collaborative decisions, and measure a company’s progress through a broader lens.
But how do you put purpose into practice?
Stakeholder-Centered Strategy is an approach we use to equip organizations with the knowledge, tools and capabilities they need to operationalize their purpose in ways that create long-term value for themselves and their unique stakeholder ecosystem. It aligns purpose, performance, and profit in five ways:
- Mapping your stakeholder ecosystem, identifying who stakeholders are, understanding what they value most, and exploring where value is/isn’t being created
- Assessing your organizational purpose and how well your decisions and actions align to it
- Identifying opportunities for shared value creation—for the organization, society and environment
- Driving collaborative innovation through ideas, processes and practices that create shared value
- Anchoring measurement around shared success through metrics, governance, and operational methods that align your organization’s needs with the needs of your stakeholders
Curious? Send a message to email@example.com or firstname.lastname@example.org to learn more.