For over a decade, Aaron has led research and strategy projects in global health and international development. He approaches every project with people in mind, having supported refugees from Bangladesh to Detroit, planned Polio campaigns in Pakistan, and facilitated focus groups in Seattle and Copenhagen.

As a Senior Strategist and Project Manager, Alec brings extensive experience in arts non-profits and higher education admissions to his work. He specializes in developing strategies that drive organizational impact and community engagement. Alec is known in the Seattle community for film photography and DJing.

Education

Alison has dedicated her career to creating free and equitable public schools, including nearly 10 years teaching high school in the South Bronx followed by equity work at Equal Opportunity Schools.

A bicoastal Seattleite by birth and educator by trade, Alison dedicates her career working to create free and equitable public schools for students across the country. Including nearly 10 years teaching high school in the South Bronx followed by equity work at Equal Opportunity Schools, Alison’s experience and skillset well equip her to lead iF’s Education practice as Director. Endlessly inspired by students and her team at iF, Alison believes that authentic change takes bold, innovative, and collective action. Ask her about her passion for apocalypse shows, great fiction, or the right karaoke song for the right occasion.

Driven by the prospect of reimagining and shaping a brighter tomorrow, Andrew approaches his work with enthusiasm and endless curiosity. His experience working at a marketing agency and as an independent consultant exposed him to a wide variety of projects and clients, and lends the iF team a unique and welcome perspective.

Andy is iF's Head of People + Culture overseeing our HR and People work. Beyond iF, he’s a dedicated Performing Arts producer and creative. In his downtime, Andy enjoys time with his wife and kiddo, skateboarding, gaming, or buying another new book—despite a backlog that could last a couple lifetimes.

Beth comes to iF with a powerhouse combo in education, training & development, and facilitation, including nearly a decade as a public school teacher. She brings her passion for learning, antiracism, and equity to iF to lead learning sessions for our clients in education and beyond.

Hailing from San Francisco, Camille came to iF to pursue innovative and socially conscious projects. Her previous experiences working in a B2B creative agency and in the nonprofit world honed her skills in research, strategy, and storytelling, which she now uses to work on education-focused projects at iF.

Chris brings over 20 years of experience leading Lean transformations and culture-building initiatives. He heads the Organizational Design practice at iF, which helps organizations become more agile, innovative and inspiring places to work.

Development & Strategy

Craig brings the iF vision to life, with a focus on expanding our impact through new opportunities and ways for iF to solve hard problems that matter, especially in places of greatest need.

Craig has no shortage of audacious, world-changing ideas, and was a founding member of two organizations doing just that: VillageReach and the Global Good Fund. He joined iF with a vision of expanding its impact by finding new opportunities and ways for iF to solve hard problems that matter, especially in places of greatest need. Outside of iF, you can find Craig spending time with his family, flyfishing, and thinking about flyfishing.

Spend any amount of time chatting with Dave, and you'll realize there's much more than meets the eye. While he is valued at iF for his sharp financial reporting, data analysis, and appreciation for learning new tools and skills, what really sets Dave apart is his love for meeting and working with folks from all walks of life.

Social Impact

Heading up the Social Impact practice at iF, Debi partners with mission-driven organizations to define, deepen, and accelerate their impact.

A native Canadian, Debi's career has taken her around the world from Vancouver Island to Beijing to Shanghai to Portland to NYC to Seattle. Debi brings over 15 years experience in consumer insights, marketing & communications, human-centered design and innovation strategy. She has a diverse range of experience across the private and public sector working with organizations including GM, Google, Microsoft, Amazon, Nike, Patagonia, The Bill & Melinda Gates Foundation, The World Bank. Debi is passionate about helping organizations act on their missions by designing solutions which drive real impact in their communities. Debi is a yoga and food enthusiast who spends most of her time running after her two nutty kids.

With 20 years at studios such as Ziba, frog, Teague, and now iF, Eric's experience spans branded retail, international design research, UX/product design, brand and marketing. This disciplinary knowledge allows him to be a hands-on designer as well as lead strategic efforts across research, design and development.

Gentry’s versatile background spans consulting, education, sustainability, and psychology. She excels in aligning research with strategic insights, crafting compelling executive presentations, engaging diverse stakeholders, and evaluating emerging ed-tech solutions. Outside of work, she loves to read, travel, and volunteer.

A proud Baltimorian, Hina has spent 10+ years working with global, cross-sector partners to advance global goals. She is passionate about naming power dynamics across her work and applies a person-centered, intersectional lens to social impact strategies, relationship management, advocacy and communications, and storytelling.

A firm believer that designers are visual problem solvers, Isabela comes to iF after working with creative agencies in both New York and Seattle. She enjoys using her creative talents to help clients find graphic solutions to communicate their message, whether it’s a logo or a data set, and enjoys bringing her multicultural background to help clients see design challenges from different perspectives. In her spare time Isabela runs her own enamel pin shop and donates 10% to United We Dream, an organization helping immigrants all around the U.S.

As an experienced global business operations expert, J.J. Westfall is a dynamic and inclusive leader with background in successful program implementation, multi-team coordination, and communication. J.J. loves to figure out what makes people tick, and how she can help them reach their goals.

As a Sr. Strategist on the DSI team, Jeff empowers global organizations to harness emerging technologies like AI and quantum computing for strategic impact. Combining expertise in market insight and brand positioning, Jeff guides executive decisions on critical investments, market differentiation, and go-to-market strategies.

Jennifer has spent her career supporting agencies in the marketing and creative industry. Her favorite part of the job is helping people understand the story data and numbers tell. Jennifer uses that story to support iF having a better understanding of financial results and the ability to proactively plan for the future.

As the leader of marketing and communication strategy at iF, Lila manages the amplification of projects, people, and passion. Her many projects at iF include producing a quarterly newsletter, managing social media, creating business development materials, general copywriting, and more. 

With experiences as a theater artist, education researcher, and program manager, Mari has spent over a decade working in the post-secondary sector, focused on campus- wide educational programs related to college transition, relationship-skills development, and diversity, equity and inclusion. In their work with Intentional Futures, Mari blends their background in storytelling and research methodology to deliver equitable, engaging and informed solutions tailored to the communities they will serve. With collaboration and creativity at their core, Mari is passionate about the role that learning plays in making our teams, communities, and organizations transformative spaces for everyone. Mari holds a Ed.M. from Harvard University.

CEO

Michael enjoys finding the beauty in a problem and addressing it in simple ways.

Michael enjoys finding the beauty in a problem and addressing it in simple ways. When he and Greg Amrofell founded iF in 2010, Michael built on his experience establishing an Internet venture in China, running a new practice at Siegel & Gale and solving product and marketing challenges at Microsoft. Michael is particularly devoted to music, wine, tennis, two nonprofit boards and, most of all, to his partner Denise and their magical little sons Nathaniel and Julian.

Mira describes her role of a lead strategist as a compass in a vast, uncharted ocean, guiding the ship of innovation towards its destination. Throughout project work, she combines design thinking and strategic planning to solve complex problems and drive innovation for iF’s clients. Having traveled extensively, Mira has a unique appreciation for nature, and the way that everything in it is designed and balanced to perfection. After work hours, find her salsa dancing, exploring Seattle, or learning about mental health and wellbeing.

Mitch brings 35 years of experience in local media, technology marketing, online and broadcast publishing, and product development. He has been an executive, advisor, and board member in numerous digital businesses including ON24, BuzzLogic, Audible.com, and Match.com. Mitch and his family live in the mountains of Southern Oregon.

Nolie previously served as a writing instructor and writing program administrator at the University of Washington, where she focused on creating access for first-generation and racially minoritized college students. She holds a M.A. in English from UW. In her role at iF, Nolie uses her skills to work towards equity in education.

Olivia is excited by the way others think, innovate and respond to adversity. She loves turning people's stories into solutions. Her ability to adapt and work with a variety of teams and subject matter areas previously in her career at PATH, a Seattle-based non-profit has prepared her to take on challenges at iF in an innovative way.

From Japan to NYU and the PNW, Peter helps teams find solutions to problems and build products to solve them. Peter excels in translating between business and engineering teams, and is excited by any opportunity to delve into the nitty gritty of how businesses and organizations function. 

Prior to iF, Rich led the K-12 Lab at the Stanford d.school, collaborated with impact-focused entrepreneurs at NewSchools Venture Fund, and taught high school math. Rich was previously iF's Education practice lead and enjoys the broader focus and scale of his current role. Rich holds an MBA from Stanford University.

As a visual designer, Ryker uses his skills to synthesize complex sets of information and refine them into something cohesive and functional. He draws on his experience as a graphic designer at Central Washington University’s Publicity Center to help communicate ideas clearly and effectively.

Sam thrives at the intersection of research and creativity. She strives to develop solutions that more effectively, ethically, and sustainably serve the needs of consumers and communities, and is particularly interested in how emerging technologies can be leveraged to regenerate natural systems.

After leaving the wild world of brand agencies in New York City, Scott spent a few years at iF before departing in 2021 to try his hand in the startup space. He returns to iF with a wide range of design chops, including consumer packaging, storytelling, illustration, and animation. As a visual designer, Scott enjoys distilling complexity into something legible, and iterating to develop options before moving into refinement and polish. He seeks opportunities to dive deep into new domains, and relishes learning something new with every project.

Tia began her career 15 years ago developing college access programs and curriculum. She's passionate about co-creating solutions with students, especially students of color. She has a program development, curriculum design, education policy, and advocacy background. She holds a MS in Learning, Design, and Technology from USC.

A self-proclaimed adrenaline junkie, Tynan loves to leap from planes, run marathons, and ride her bike through rush hour traffic. She came to the Social Impact team at iF to solve problems and apply her business skills both locally and globally. While pursuing her MBA, Tynan managed consulting teams for experiential learning courses, and worked with companies on their accessibility and inclusion strategies.